Почти 13 лет назад Netflix запустил фичу "Watch Now", вначале плеер работал только на Windows.
"The Netflix Movie Player was developed in-house, and very closely resembles the Netflix Previews feature.
There will only be about 1,000 movies available to start, but Netflix hopes to have more than 5,000 this year (for comparison Apple only offers 250 movies through iTunes)."
https://www.hackingnetflix.com/2007/01/breaking_netfli.html
